Brochures have a place When I worked in tourism, I was often bombarded with colourful tourist brochures depicting idyllic seaside locations, lush forests and family-friendly visitor attractions. My awareness of these became most evident at tourism trade shows. Here you
How wearable technology could change the way you think about digital marketing
While many marketers are still getting to grips with app development and the seemingly endless social media platforms on offer, others are looking ahead to ‘the next big thing.’ Wearables has become the latest buzzword for those looking to invest
Three brands who have successfully mastered video marketing
Video marketing has grown in popularity and has become one of the best ways for businesses to engage with customers. Using video as a promotional tool can provoke a whole range of emotions in a customer, which can lead to
SEO…What’s it all about?
SEO (or search engine optimisation) has been a digital marketing buzzword for several years now. It is a way to maximise a website’s placement in search engines by improving key elements such as page content, tags and website structure. Search
Writing your way to a successful blog post
Writing a blog is a great way to get a message across to your audience on a regular basis and can improve your customer engagement dramatically. This is your chance to scrap the corporate jargon and adopt a relaxed, conversational
Five examples of successful content marketing campaigns
Content is King Content is one of those terms which appears on every ‘top 10’ list of marketing trends, and it’s something which is set to become more important in 2016. Whether you’re a marketer writing copy for a website,
Writing the perfect email newsletter
What’s it all about? Email newsletters are one of those marketing platforms that some businesses are still unsure of. They take time, they require relevant ‘news-worthy’ topics and they need an audience. It’s also difficult to judge how successful newsletters
Top tips for improving your social media following
In a growing digital age, businesses are continually looking for cost effective ways to improve customer engagement and promote key products or services. One of the best ways to engage for free is social media. Whether you’re just starting to