Portfolio

Hampshire based estate agents Charters, hired me in late 2017 to write the copy for their new B2B quarterly printed publication. The publication was issued by their Land and New Homes team and focused on their key successes in the industry. The newsletter was distributed to key building and development companies across the country. I liaised with Charters and their designer to ensure the publication was a complete success.

I wrote press releases for West Quay Cars, promoting events they organised in Southampton. The company is one of the largest taxi firms in Southampton, offering a range of services including private tours and airport transfers.

I wrote press releases for events hosted by Hampshire based charity The Joe Glover Trust. These include activities such as sponsored bike rides. The charity are dedicated to caring and supporting children, young people and their families who are suffering through cancer.

I wrote a series of features for Visit England, outlining a range of unique experiences in Hampshire. Subject areas included embarking on a canal trip, holidaying at a fort, sailing trips and visiting country estates. The aim was to showcase Hampshire's uniqueness and encourage people to visit the county. These experiences have since featured in seasonal campaigns online. Visit England is the National Tourist Board for England, marketing the country to both UK citizens and international markets.

Over the course of two and a half years, I wrote extensive content for the Visit Hampshire brand. My portfolio includes producing copy for the brand's website, creating annual brochures and themed itineraries, writing contributory articles for trade publications and social media management. Visit Hampshire wanted copy that encouraged people to visit the county. Their target audience are the B2B and B2C markets, which both require different writing styles. Visit Hampshire is the official tourism brand for the county of Hampshire. It is operated by Hampshire County Council.

I managed the Film Hampshire brand, which is based at Hampshire County Council. A large portion of the brand management included writing fresh content for the newly updated Film Hampshire website. I also carried out email marketing, created monthly e-newsletters, wrote contributory articles for trade publications and managed social media. Film Hampshire is the official film office for the county of Hampshire.

Hampshire Conference Bureau was created in 2014 as a joint initiative between Hampshire County Council and Destination Southampton. I was an integral part of the brand's development, writing destination copy for the website and brochure. I also proofread the Bureau's first brochure.